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International journal of sports marketing & sponsorship
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An examination of Oliver’s product loyalty framework
Trail, Galen T.
;
James, Jeffrey D.
;
Kwon, Hyungil
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 94-109
Persistent link: https://www.econbiz.de/10011578567
Saved in:
2
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
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