Taylor, James Joseph; Bing, Mark; Reynolds, Dennis; … - In: International Journal of Contemporary Hospitality Management 30 (2018) 2, pp. 702-719
Purpose: Wine sales are at the highest volumes ever and warrant a robust understanding of consumption behavior. Consequently, this study aims to examine intrinsic motivational factors (e.g. personal attributes) – those that push the consumer toward wine products – and the extrinsic...