Hahn, Alexander; Knackstedt, Timo; Sandner, Philipp - In: Marketing Review St.Gallen 37 (2020) 6, pp. 20-29
The platform economy is booming. However, platform business models are often based on powerful monopolies or oligopolies, leading stakeholders to look for more balanced ecosystems. As blockchain technology offers decentralized solutions, it appears attractive for replacing such platforms....