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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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person:("sutter, Daniel")
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Erfolgskette der internen Markenführung in mitgliedsbasierten Sportorganisationen
Stumpf, Marcus
;
Sautter, Daniel
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 255-272)
.
2014
Persistent link: https://www.econbiz.de/10010354043
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