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~subject:"Konsumentenverhalten"
~person:"Nienaber, Ann-Marie"
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International journal of innovation management
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Enhancing trust or reducing perceived risk, what matters more when launching a new product?
Nienaber, Ann-Marie
;
Schewe, Gerhard
- In:
International journal of innovation management
18
(
2014
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10010357961
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