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~subject:"Marketing management"
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Marketing management
Dienstleistungsqualität
140
Service quality
140
Consumer behaviour
128
Konsumentenverhalten
128
Customer satisfaction
99
Kundenzufriedenheit
99
Beziehungsmarketing
90
Relationship marketing
90
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54
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54
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31
Services marketing
31
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28
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Brand management
24
Markenführung
24
service quality
21
Customer service
20
Dienstleistung
20
Kundenservice
20
Services
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Emotion
19
Advertising
18
Brand image
18
Markenimage
18
Werbung
18
Higher education institution
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Hochschule
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Lieferantenmanagement
15
Supplier relationship management
15
satisfaction
15
Marketingmanagement
14
customer satisfaction
14
Beschwerdemanagement
13
Complaint management
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Einzelhandel
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Retail trade
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Viral marketing
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Virales Marketing
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English
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Stevens, Robert E.
2
Balachandran, Indra
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Blasco-López, Ma Francisca
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Bressler, Martin
1
Dalakas, Vassilis
1
El Haddad Chamelian, Rania
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García-Madariaga, Jesús
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Kartakoullis, Nikos
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Ketema, Eyob
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Loda, Marsha D.
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1
Madadi, Rozbeh
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Mavondo, Felix
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Messner, Wolfgang
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Mohd. Haniff Jedin
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Moser, H. R.
1
Mulyanegara, Riza Casidy
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Negi, Rakshit
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Pedreño-Santos, Ana
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Silver, Lawrence S.
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Stewart, Kristin
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Temesgen, Zelalem
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Terzoudis, Christos
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Tsarenko, Yelena
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Services marketing quarterly
14
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All
ECONIS (ZBW)
14
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Date (oldest first)
1
Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
2
An examination of the current strategic marketing planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
3
Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
Saved in:
4
Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin
;
Balachandran, Indra
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
Saved in:
5
Value or quality? : differences in airlines' customer satisfaction strategies across national markets
Messner, Wolfgang
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 205-235
Persistent link: https://www.econbiz.de/10012256939
Saved in:
6
The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
; …
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
Saved in:
7
Applying a marketing approach to the internationalization of a technology SME : the case of a French SaaS vendor
El Haddad Chamelian, Rania
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 255-271
Persistent link: https://www.econbiz.de/10011628469
Saved in:
8
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
9
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
10
An empirical analysis of the public's attitude toward legal services advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
11
Diversified marketing media and service offerings prove successful for nondenominational churches
Webb, Marion Stanton
- In:
Services marketing quarterly
33
(
2012
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10009583087
Saved in:
12
Church marketing : the effect of market orientation on perceived benefits and church participation
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Mavondo, Felix
- In:
Services marketing quarterly
32
(
2011
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10008902029
Saved in:
13
Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
Zackariasson, Peter
;
Wåhlin, Nils
;
Wilson, Timothy L.
- In:
Services marketing quarterly
31
(
2010
)
3
,
pp. 275-295
Persistent link: https://www.econbiz.de/10008648765
Saved in:
14
An assessment of the marketing strategy for mobile services of Ethiopian Telecommunication Corporation
Temesgen, Zelalem
;
Negi, Rakshit
;
Ketema, Eyob
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10003953043
Saved in:
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