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Siegert, Gabriele
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Media brands and branding
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Problemfelder der Medienökonomie : [Lehrbuch]
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Self promotion : pole position in media brand management
Siegert, Gabriele
- In:
Media brands and branding
,
(pp. 11-26)
.
2008
Persistent link: https://www.econbiz.de/10003744919
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2
Marketing und Marken : Differenzierungs- und Konkurrenzstrategien
Siegert, Gabriele
-
2004
Persistent link: https://www.econbiz.de/10002151601
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3
Medien Marken Management : Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie
Siegert, Gabriele
-
2001
Persistent link: https://www.econbiz.de/10001495107
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