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Simpson, Penny M.
4
Siguaw, Judy A.
3
Baker, Thomas L.
2
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1
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Journal of the Academy of Marketing Science
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1
Innovation orientation outcomes: The good and the bad
Simpson, Penny M.
;
Siguaw, Judy A.
;
Enz, Cathy A.
- In:
Journal of Business Research
59
(
2006
)
10-11
,
pp. 1133-1141
Persistent link: https://www.econbiz.de/10005473460
Saved in:
2
Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A.
;
Baker, Thomas L.
;
Simpson, Penny M.
- In:
Journal of Business Research
56
(
2003
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10005466323
Saved in:
3
RESEARCH NOTES - The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs
Baker, Thomas L.
;
Simpson, Penny M.
;
Siguaw, Judy A.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
1
,
pp. 50-57
Persistent link: https://www.econbiz.de/10006153001
Saved in:
4
Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects
Simpson, Penny M.
;
Horton, Steve
;
Brown, Gene
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
3
,
pp. 257-262
Persistent link: https://www.econbiz.de/10006153828
Saved in:
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