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Search: "Singh, Ramendra"
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India
42
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25
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Singh, Ramendra
114
Koshy, Abraham
11
Singh, Ramendra Pratap
6
Mishra, Prashant
5
Sharma, Yukti
5
Sy-Changco, Joseph A.
5
Agarwal, Sharad
4
Banerjee, Neelotpaul
4
Chakrabarti, Ronika
4
Mason, Katy
4
Bakshi, Madhupa
3
Jaikumar, Saravana
3
Kumar, Avinash
3
Kumar, Jitender
3
Singh, Rakesh
3
Singh, Rakesh K.
3
Agarwala, Ridhi
2
Agnihotri, Raj
2
Ang, Rodolfo P.
2
Bonilla, Celia M.
2
Brock, James L.
2
Chu, Rongwei
2
Das, Gopal
2
Kothandaraman, Prabakar
2
Kumra, Rajeev
2
Liu, Matthew Tingchi
2
Mukherjee, Srabanti
2
Paliwal, Pramod
2
Panagopoulos, Nikolaos G.
2
Pornpitakpan, Chanthika
2
Sharma, Akhil
2
Singh, Rakesh Kumar
2
Sinha, Alok Kumar
2
Sy-Changco, Joseph
2
Sy-changco, Joseph A.
2
Theotokis, Aristeidis
2
Trott, Sangeeta
2
Vlachos, Pavlos A.
2
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1
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1
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19
Marketing intelligence & planning
7
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7
Journal of global marketing
6
The journal of business & industrial marketing
6
Decision
5
Journal of Indian business research
4
Marketing theory
4
Asia Pacific journal of marketing and logistics
3
IIMA Working Papers
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing and consumer services
3
Asian Case Research Journal (ACRJ)
2
Global business review
2
International journal of consumer studies
2
International journal of energy sector management : IJESM
2
Journal of business research : JBR
2
Journal of macromarketing
2
Marketing in emerging markets
2
The international review of retail, distribution and consumer research
2
Australasian marketing journal
1
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
1
Corporate social responsibility and local community in Asia
1
Decision : official journal of Indian Institute of Management Calcutta
1
Global Business Review
1
IIMB management review
1
Information technology for development : an internat. journal
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of management, spirituality & religion : JMSR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in marketing and entrepreneurship
1
Knowledge management strategies for business development
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ECONIS (ZBW)
94
OLC EcoSci
17
RePEc
7
Other ZBW resources
1
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1
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20
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119
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1
Entrepreneurial competencies, business success and subjective well-being of BoP entrepreneurs in rural India : an empirical examination
Kumar, Avinash
;
Singh, Ramendra
;
Gupta, Rajesh
;
Sinha, P. K.
-
2023
Persistent link: https://www.econbiz.de/10014384943
Saved in:
2
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
3
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
4
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
Saved in:
5
Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal
;
Singh, Ramendra
;
Dwivedi, Prabhat
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
Saved in:
6
Voting decision-making of low-income consumers : literature review and research agenda
Mukherjee, Srabanti
;
Datta, Biplab
;
Singh, Ramendra
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2245-2269
Persistent link: https://www.econbiz.de/10014427279
Saved in:
7
Emotions and consumer behaviour : a review and research agenda
Sharma, Kirti
;
Trott, Sangeeta
;
Sahadev, Sunil
;
Singh, …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2396-2416
Persistent link: https://www.econbiz.de/10014427314
Saved in:
8
Customer development-product development dilemmas in startup firms : a qualitative investigation into founder's involvement
Eesley, Dale T.
;
Sharma, Yukti
;
Singh, Ramendra
; …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 455-476
Persistent link: https://www.econbiz.de/10014506494
Saved in:
9
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
10
Base of the pyramid producers' constraints : an integrated review and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of business research : JBR
140
(
2022
),
pp. 115-129
Persistent link: https://www.econbiz.de/10013040655
Saved in:
11
Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
Saved in:
12
Salesperson's spiritual response to job burnout : the role of karma and the moderating impact of thought self-leadership
Singh, Ramendra
;
Singhal, Rakesh Kumar
;
Shukla, Keerti
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2442-2452
Persistent link: https://www.econbiz.de/10013455419
Saved in:
13
Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Wani, Tahir Ahmad
;
Singh, Ramendra
;
Tyagi, Nikita
- In:
Marketing to the poor : creating value
,
(pp. 113-130)
.
2022
Persistent link: https://www.econbiz.de/10014312220
Saved in:
14
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
Saved in:
15
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
16
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
17
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
18
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
19
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
20
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
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