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~person:"Singh, Ramendra Pratap"
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Celebrity endorsement
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Credibility
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Advertising effects
3
Beziehungsmarketing
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Brand management
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Bankgeschäft
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Brand credibility
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Celebrity worship
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Singh, Ramendra Pratap
Singh, Ramendra
114
Koshy, Abraham
11
Mishra, Prashant
5
Sharma, Yukti
5
Sy-Changco, Joseph A.
5
Agarwal, Sharad
4
Banerjee, Neelotpaul
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Chakrabarti, Ronika
4
Mason, Katy
4
Bakshi, Madhupa
3
Jaikumar, Saravana
3
Kumar, Avinash
3
Kumar, Jitender
3
Singh, Rakesh
3
Singh, Rakesh K.
3
Agarwala, Ridhi
2
Agnihotri, Raj
2
Ang, Rodolfo P.
2
Bonilla, Celia M.
2
Brock, James L.
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Chu, Rongwei
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Das, Gopal
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Kothandaraman, Prabakar
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Kumra, Rajeev
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Liu, Matthew Tingchi
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Mukherjee, Srabanti
2
Paliwal, Pramod
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Panagopoulos, Nikolaos G.
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Pornpitakpan, Chanthika
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Sharma, Akhil
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Singh, Rakesh Kumar
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Sinha, Alok Kumar
2
Sy-Changco, Joseph
2
Sy-changco, Joseph A.
2
Theotokis, Aristeidis
2
Trott, Sangeeta
2
Vlachos, Pavlos A.
2
Adil, Mohd
1
Agapito, Chito F.
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Global business review
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IIMB management review
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
2
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
Saved in:
3
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
4
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
5
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
6
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
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