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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009893819
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