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~isPartOf:"GfK marketing intelligence review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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GfK marketing intelligence review
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Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
2
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009893819
Saved in:
3
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-828
Persistent link: https://www.econbiz.de/10008708353
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