Jonah, Berger; Sorensen Alan T.; Rasmussen Scott J. - In: GfK Marketing Intelligence Review 3 (2011) 1, pp. 48-53
Can negative information about a product increase sales, and if so, when? Although popular wisdom suggests that “any publicity is good publicity”, prior research has only revealed downsides to negative press. Negative reviews or word-of-mouth, for example, have been found to harm product...