Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing Letters 23 (2012) 3, pp. 719-730
Firms often partition a product’s price into two mandatory parts (e.g., the base price of a mail-order DVD and the surcharge for shipping and handling) instead of charging one all-inclusive price. This study examines whether and to what extent partitioned pricing (compared to one all-inclusive...