//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Sport marketing quarterly : for professionals in the business of marketing sport"
Narrow search
Narrow search
Year of publication
From:
To:
Type of publication
All
Article
74
Language
All
Undetermined
74
Author
All
McKelvey, Steve
6
Bennett, Gregg
4
Drayer, Joris
4
Byon, Kevin K
3
Christopher Greenwell, T
3
Lough, Nancy L
3
Schwarz, Eric
3
Shapiro, Stephen L
3
Sutton, William A
3
Apostolopoulou, Artemisia
2
Baker III, Thomas A
2
Ballouli, Khalid
2
Brison, Natasha T
2
Dwyer, Brendan
2
Kadlecek, Jim
2
Lough, Nancy
2
O'Reilly, Norm
2
Ruihley, Brody J
2
Walker, Matthew
2
Walsh, Patrick
2
Batista, Paul J
1
Biscaia, Rui
1
Bouchet, Adrien
1
Bradish, Cheri L
1
Brann, Matthew L
1
Burton, Rick
1
Chandley, Joshua
1
Chang, Wen-Mei
1
Chen, Chen-Yueh
1
Close, Angeline G
1
Coins, Jonathan
1
Contorno, Ron T
1
Correia, Abel
1
Cottingham, Michael
1
Dittmore, Stephen W
1
Eagleman, Andrea N
1
Ferreira, Mauricio
1
Fink, Janet S
1
Funk, Daniel C
1
Garry Smith, J
1
more ...
less ...
Published in...
All
Sport marketing quarterly : for professionals in the business of marketing sport
74
Source
All
OLC EcoSci
74
Showing
1
-
50
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editors' Retrospective - Past Editors' Retrospective: Twenty Years of Sport Marketing Quarterly
Lough, Nancy L
- In:
Sport marketing quarterly : for professionals in the …
20
(
2011
)
4
,
pp. 203-209
Persistent link: https://www.econbiz.de/10009824604
Saved in:
2
Content Analysis - A Content Analysis of Sport Marketing Quarterly: 1992-2011
Peetz, Ted B
;
Reams, Lamar
- In:
Sport marketing quarterly : for professionals in the …
20
(
2011
)
4
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009824605
Saved in:
3
Sport Marketing and the Law - New FTC Guides Impact Use of Social Media for Companies and Athlete Endorsers
McKelvey, Steve
;
Masteralexis, James T
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 59-58
Persistent link: https://www.econbiz.de/10010102071
Saved in:
4
Sport Marketing and the Law - Like It or Not ... Coastal Contacts Case Sets Guidelines for 'Like-Gating' on Facebook
Baker III, Thomas A
;
Brison, Natasha T
;
Byon, Kevin K
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 113-112
Persistent link: https://www.econbiz.de/10010157611
Saved in:
5
Sponsorship - Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers
Close, Angeline G
;
Lacey, Russell
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010157607
Saved in:
6
Sport Consumption - Impulsive Purchasing Behavior for Professional Sports Team-Licensed Merchandise — From the Perspective of Group Effects
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
;
Chang, Wen-Mei
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10010157608
Saved in:
7
Sponsorship - What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives
Greenhalgh, Greg
;
Christopher Greenwell, T
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010157610
Saved in:
8
A Note from the SMA President
Bennett, Gregg
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 3-3
Persistent link: https://www.econbiz.de/10010102064
Saved in:
9
Editor's Note
Funk, Daniel C
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 4-4
Persistent link: https://www.econbiz.de/10010102065
Saved in:
10
Industry Insider: Greg Downey
McKelvey, Steve
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010102066
Saved in:
11
Seating - Selling Premium Seating in Today's Sport Marketplace
Lawrence, Heather J
;
Contorno, Ron T
;
Steffek, Brandon
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10010102067
Saved in:
12
Brand Equity - Spectator-Based Brand Equity in Professional Soccer
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010102068
Saved in:
13
Sport Consumption - The Impact of Game Outcomes on Fantasy Football Participation and National Football League Media Consumption
Dwyer, Brendan
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10010102069
Saved in:
14
Seating - Fortune 100 Companies: Insight into Premium Seating Ownership
Titlebaum, Peter
;
Lawrence, Heather
;
Moberg, Chris
; …
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10010102070
Saved in:
15
A Note from the SMA Vice President of Industry Relations
McKelvey, Steve
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10010157605
Saved in:
16
View from the Field
Katzoff, Jan
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 69-70
Persistent link: https://www.econbiz.de/10010157606
Saved in:
17
Sponsorship - A Qualitative Examination of Disability Sport Executives' Perceptions of Sport Promotion and the Acquisition of Sponsors
Cottingham, Michael
;
Gearity, Brian
;
Byon, Kevin K
- In:
Sport marketing quarterly : for professionals in the …
22
(
2013
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10010157609
Saved in:
18
Top 20 in 20 - Sport Marketing Quarterly's Top 20 in 20 Years
Lough, Nancy L
;
Brann, Matthew L
- In:
Sport marketing quarterly : for professionals in the …
20
(
2011
)
4
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009824606
Saved in:
19
Guide to Case Studies - Ten Years of Integrating Research and Practice Perspectives: A Guide to Sport Marketing Quarterly Case Studies
Apostolopoulou, Artemisia
- In:
Sport marketing quarterly : for professionals in the …
20
(
2011
)
4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009824607
Saved in:
20
Sport Marketing and the Law - The Ongoing Fight for the Fighting Sioux
Uecker Mercado, Haylee
;
Grady, John
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 115-119
Persistent link: https://www.econbiz.de/10009991600
Saved in:
21
Ambush Marketing - Sport Participant Attitudes Toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10009847949
Saved in:
22
Sport Marketing and the Law - Jordan v. Jewel Food Stores, Inc.: Do the Shoes Make the Man?
Coins, Jonathan
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 253-255
Persistent link: https://www.econbiz.de/10010063769
Saved in:
23
Sport Marketing and the Law - False Advertising on Enhanced Water Labels: An Analysis of Ackerman v. The Coca-Cola Company
Brison, Natasha T
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 195-195
Persistent link: https://www.econbiz.de/10010030149
Saved in:
24
Sport Marketing and the Law - Time Out! Federal Court Decision Clarifies Ownership of Broadcast Rights in High School Sports Events
Osborne, Barbara
;
Batista, Paul J
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 53-56
Persistent link: https://www.econbiz.de/10009847953
Saved in:
25
View from the Field: Business Intelligence in the Sports World
Hendrickson, Haynes
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 136-138
Persistent link: https://www.econbiz.de/10010030143
Saved in:
26
Social Marketing - Differentiation of Social Marketing and Cause-Related Marketing in US Professional Sport
Pharr, Jennifer R
;
Lough, Nancy L
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10009991598
Saved in:
27
Team Identification - An Antecedent Model of Team Identification in the Context of Professional Soccer
Theodorakis, Nicholas D
;
Wann, Daniel L
;
Weaver, Stephen
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 80-91
Persistent link: https://www.econbiz.de/10009991597
Saved in:
28
Social Media - Attracting Facebook 'Fans': The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
Pronschinske, Mya
;
Groza, Mark D
;
Walker, Matthew
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 221-231
Persistent link: https://www.econbiz.de/10010063766
Saved in:
29
Sport Brand - Development of a Brand Extension Decision-Making Model for Professional Sport Teams
Walsh, Patrick
;
Lee, Seungbum
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 232-242
Persistent link: https://www.econbiz.de/10010063767
Saved in:
30
Case Study - Developing a Pricing Strategy for the Los Angeles Dodgers
Linda Parris, Denise
;
Drayer, Joris
;
Shapiro, Stephen L
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 256-255
Persistent link: https://www.econbiz.de/10010063770
Saved in:
31
Ticketing - Dynamic Ticket Pricing in Sport: An Agenda for Research and Practice
Drayer, Joris
;
Shapiro, Stephen L
;
Lee, Seoki
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 184-195
Persistent link: https://www.econbiz.de/10010030148
Saved in:
32
Case Study - Creating a Sonic Identity for the University of Houston
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 56-56
Persistent link: https://www.econbiz.de/10009847954
Saved in:
33
A Note from the SMA President
Schwarz, Eric C
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10009991594
Saved in:
34
Industry Insider: Paul Deighton
Burton, Rick
;
O'Reilly, Norm
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 68-70
Persistent link: https://www.econbiz.de/10009991595
Saved in:
35
Athlete Endorsements - Arrest Record or Openly Gay: The Impact of Athletes' Personal Lives on Endorser Effectiveness
Parker, Heidi M
;
Fink, Janet S
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 70-80
Persistent link: https://www.econbiz.de/10009991596
Saved in:
36
Finance - An Empirical Examination of University Intercollegiate Athletic Expenditures
Stinson, Jeffrey L
;
Marquardt, Adam
;
Chandley, Joshua
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 104-115
Persistent link: https://www.econbiz.de/10009991599
Saved in:
37
Case Study - The Robins Center: Is Less More?
Richardson, John
;
Raggio, Randle D
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
2
,
pp. 119-119
Persistent link: https://www.econbiz.de/10009991601
Saved in:
38
A Note from the SMA President
Bennett, Gregg
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 203-203
Persistent link: https://www.econbiz.de/10010063762
Saved in:
39
Editor's Note
Lough, Nancy
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 204-205
Persistent link: https://www.econbiz.de/10010063763
Saved in:
40
Industry Insider: Action Sports Execs
McKelvey, Steve
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 206-209
Persistent link: https://www.econbiz.de/10010063764
Saved in:
41
Sponsorship - Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants
Eagleman, Andrea N
;
Krohn, Brian D
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 210-220
Persistent link: https://www.econbiz.de/10010063765
Saved in:
42
Consumer Behavior - An Analysis of the Motivators of Seattle Sounders FC Season Ticket Holders: A Case Study
Uhlman, Blaine T
;
Trail, Galen T
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
4
,
pp. 243-252
Persistent link: https://www.econbiz.de/10010063768
Saved in:
43
From the SMA
Sutton, William A
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 135-136
Persistent link: https://www.econbiz.de/10010030142
Saved in:
44
Brand Extension - Sport Teams as Brand Extensions: A Case of Taiwanese Baseball* (*SMA 2011 award-winning paper)
Walsh, Patrick
;
James Chien, Chih-I
;
Ross, Stephen D
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010030144
Saved in:
45
Endorsement - Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility
Koo, Gi-Yong
;
Ruihley, Brody J
;
Dittmore, Stephen W
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 147-159
Persistent link: https://www.econbiz.de/10010030145
Saved in:
46
Fan Behavior - Gambling and Fantasy: An Examination of the Influence of Money on Fan Attitudes and Behaviors
Mahan III, Joseph E
;
Drayer, Joris
;
Sparvero, Emily
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 159-170
Persistent link: https://www.econbiz.de/10010030146
Saved in:
47
Social Media - Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users
Witkemper, Chad
;
Lim, Choong Hoon
;
Waldburger, Adia
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 170-184
Persistent link: https://www.econbiz.de/10010030147
Saved in:
48
Industry Insider: Ticket Sales and the NBA Lockout
McKelvey, Steve
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009847948
Saved in:
49
Sport Consumption - Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10009847950
Saved in:
50
Service Quality - Understanding the League Sport Participation Experience Utilizing the Critical Incident Technique
Ruihley, Brody J
;
Christopher Greenwell, T
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10009847951
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->