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ECONIS (ZBW)
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A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta
;
Saini, Gordhan K.
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 726-743
Persistent link: https://www.econbiz.de/10013535928
Saved in:
2
Reference price research in marketing : a bibliometric analysis
Srivastava, Mukta
;
Pandey, Neeraj
;
Saini, Gordhan K.
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 604-623
Persistent link: https://www.econbiz.de/10013393502
Saved in:
3
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
Srivastava, Mukta
;
Sivaramakrishnan, Sreeram
- In:
International marketing review
39
(
2022
)
4
,
pp. 836-851
Persistent link: https://www.econbiz.de/10013396334
Saved in:
4
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
5
Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
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