Sirkin, Harold L.; Stalk, George - In: Journal of Business Strategy 16 (1995) 4, pp. 25-26
In life, some would say, compromises are inevitable. As consumers, for instance, either we pay top dollar for a tailor‐made suit or we buy off‐the‐rack; either we limit our choices to the particular cars on a dealer's lot or wait for weeks in order to get exactly the model and color we...