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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Bakhtiari, Ali
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009758381
Saved in:
2
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching
Bakhtiari, Ali
;
Murthi, B.P.S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10010109602
Saved in:
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