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Marktsegmentierung
Beziehungsmarketing
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Consumer behaviour
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International journal of bank marketing
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Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
41
(
2023
)
4
,
pp. 903-925
Persistent link: https://www.econbiz.de/10014313502
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