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~isPartOf:"International journal of innovation management"
~isPartOf:"Manual"
~subject:"empowerment-to-create"
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With a little help from my customers : the influence of customer empowerment on consumers' perceptions of well-established brands
Meißner, Martin
;
Haurand, Michelle D.
;
Stummer, Christian
- In:
International journal of innovation management
21
(
2017
)
6
,
pp. 1750048-1-28
Persistent link: https://www.econbiz.de/10011761177
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