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Cases on branding strategies and product development : successes and pitfalls
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Global observations of the influence of culture on consumer buying behavior
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Digging anthropology mine for marketing gold
Sudarsan, Sudio
- In:
Global observations of the influence of culture on …
,
(pp. 1-23)
.
2018
Persistent link: https://www.econbiz.de/10011718846
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
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