Wang, Wangshuai; Chen, Nuoya; Li, Jie; Sun, Gong - In: Journal of Consumer Marketing 38 (2020) 1, pp. 101-112
Purpose: Social networking sites (SNSs) are an indispensable part of people’s daily lives. However, scant literature describes how SNSs affect users’ behaviors, especially consumer behavior in emerging markets. This research aims to fill this literature gap. Design/methodology/approach: Two...