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Approach or avoidance? : the dual role of face in fashion consumption
Wang, Wangshuai
;
Zhang, Xin-an
;
Li, Jie
;
Sun, Gong
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012292813
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