Hothongcum, Krichanont; Suwunnamek, Opal; … - In: World Review of Entrepreneurship, Management and … 11 (2015) 1, pp. 1-18
Tailor-made fertiliser (TMF) is a new practice in Thailand that aims to achieve a more efficient use of a fertiliser on cultivated soil. This study attempts to determine farmers' attitudes toward a marketing mix of TMF and to investigate factors influencing the farmers' intention to use TMF in...