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Search: "Swoboda, Bernhard"
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Consumer behaviour
7
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7
Brand image
5
Brand management
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Swoboda, Bernhard
15
Morbe, Lukas
2
Winters, Amelie
2
Zentes, Joachim
2
Dabija, Dan Cristian
1
Fränzel, Nils
1
Hirschmann, Johannes
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Müller, Marius
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Pennemann, Karin
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Schlüter, Andrea
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Journal of business research : JBR
Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
15
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
14
European retail research
11
Journal of retailing and consumer services
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
International journal of retail & distribution management
8
Journal of business economics : JBE
7
Management international review : mir ; journal of international business
7
Die Betriebswirtschaft : DBW
6
International business review : the official journal of the European International Business Academy
6
Springer eBook Collection / Business and Economics
6
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
International marketing review
4
Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven
4
The international review of retail, distribution and consumer research
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European Retail Research
3
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Management international review : MIR ; journal of international business
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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International Business Review
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ECONIS (ZBW)
12
OLC EcoSci
3
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1
E-commerce firms' geographic scope : roles of intangible resources and country-specific moderators
Swoboda, Bernhard
;
Müller, Marius
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10013443622
Saved in:
2
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
3
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
International grocery retailers' country environment, resources and local performance : a cross-classified mutli-level approach
Swoboda, Bernhard
;
Morbe, Lukas
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012004771
Saved in:
6
Multilevel structural equation modelling in marketing and management research
Hirschmann, Johannes
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
3
,
pp. 50-75
Persistent link: https://www.econbiz.de/10011780896
Saved in:
7
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
8
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
9
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
10
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
Saved in:
11
Neuere Entwicklungen im Handelsmanagement: Umfeldbedingungen und strategische Konzepte
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10001457810
Saved in:
12
Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
2
,
pp. 95-104
Persistent link: https://www.econbiz.de/10001457813
Saved in:
13
Abhandlungen - Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
2
,
pp. 95-104
Persistent link: https://www.econbiz.de/10006841802
Saved in:
14
Neuere Entwicklungen im Handelsmanagement. Umfeldbedingungen und Strategische Konzepte
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10006844087
Saved in:
15
Wirkungen interaktiver Medien am Point of Sale. Strukturelle Analyse und empirische Befunde
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
18
(
1996
)
4
,
pp. 253-266
Persistent link: https://www.econbiz.de/10006856895
Saved in:
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