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~subject:"Corporate reputation"
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Corporate reputation
Deutschland
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Einzelhandel
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49
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40
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Swoboda, Bernhard
12
Hirschmann, Johannes
4
Berg, Bettina
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Giersch, Judith
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Pennemann, Karin
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Schramm-Klein, Hanna
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Block, Jörn
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Dabija, Christian
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Huber, Cathrin
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Meierer, Markus
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Morschett, Dirk
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Impulse für die Markenforschung und Markenführung
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ECONIS (ZBW)
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1
Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
2
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
3
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
4
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
5
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
6
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
7
The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
Saved in:
8
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
9
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
10
Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae A.
; …
- In:
European retail research
23
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
Saved in:
11
Worauf müssen Unternehmen bei der länder- und kulturübergreifenden Steuerung einer Corporate Brand achten? : eine empirische Studie auf Mitarbeiterebene
Swoboda, Bernhard
;
Meierer, Markus
;
Giersch, Judith
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 129-159)
.
2008
Persistent link: https://www.econbiz.de/10003785202
Saved in:
12
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
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