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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Cross-national research
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Brand management
2
Endorsed branding strategy
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Global corporate and product brands
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Globalisierung
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Globalization
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Markenführung
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Multilevel structural equation modeling
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Sub-branding
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Transnational corporation
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Welt
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World
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co-operation
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fashion retail
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value chain
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vertical alliances
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Ability associations
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Brand architecture
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COVID-19
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Comparison
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Coronavirus
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Corporate brand
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E-commerce
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E-commerce firms
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Einzelhandel
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Electronic Commerce
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Firm growth
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Firm performance
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Industrie
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Institutional distances
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Institutional economics
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Institutional infrastructure
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Institutionelle Infrastruktur
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Institutionenökonomik
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Inter-firm cooperation
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International market entry
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International marketing
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Internationaler Markteintritt
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Sinning, Carolina
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Swoboda, Bernhard
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Management international review : MIR ; journal of international business
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ECONIS (ZBW)
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Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
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2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
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