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~subject:"Verbraucherverhalten"
~type_genre:"Hochschulschrift"
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International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
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2018
Persistent link: https://www.econbiz.de/10011843674
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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