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~type_genre:"Case study"
~subject:"Internationale Marktsegmentierung"
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Internationale Marktsegmentierung
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International management
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Multinationales Unternehmen
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Swoboda, Bernhard
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Hälsig, Frank
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Olejnik, Edith
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Schwarz, Sandra
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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International market selection in retailing : Metro Cash & Carry
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 329-340)
.
2011
Persistent link: https://www.econbiz.de/10009304628
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2
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
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