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~person:"Kroff, Michael"
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Kroff, Michael
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The profit impact of marketing strategy project : retrospect and prospects
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Does innovativeness enhance new product success? : Insights from a meta-analysis of the evidence
Szymanski, David M.
;
Kroff, Michael
;
Troy, Lisa C.
- In:
The profit impact of marketing strategy project : …
,
(pp. 92-123)
.
2009
Persistent link: https://www.econbiz.de/10003927257
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