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~person:"Bridgewater, Sue"
~person:"Perrey, Jesko"
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The brand challenge : adapting branding to sectorial imperatives
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Football brands
Bridgewater, Sue
- In:
The brand challenge : adapting branding to sectorial …
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(pp. 311-330)
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2015
Persistent link: https://www.econbiz.de/10010431228
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Retail brand management : perception, performance and improvement
Perrey, Jesko
;
Meyer, Thomas
- In:
The brand challenge : adapting branding to sectorial …
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(pp. 119-141)
.
2015
Persistent link: https://www.econbiz.de/10010431237
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