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~subject:"Technologie"
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Technology branding : building long-term value in a system-update world
Breindel, Howard
;
Paisner, Jonathan
;
Margolis, Seth
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 293-309)
.
2015
Persistent link: https://www.econbiz.de/10010431229
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A brand/story conceptual framework : for understanding mass fashion
Hancock, Joseph H.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 231-252)
.
2015
Persistent link: https://www.econbiz.de/10010431232
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