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The brand challenge : adapting branding to sectorial imperatives
15
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ECONIS (ZBW)
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Brand not bland : the financial services challenge
Symes, Mike
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 185-205)
.
2015
Persistent link: https://www.econbiz.de/10010431234
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2
Football brands
Bridgewater, Sue
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 311-330)
.
2015
Persistent link: https://www.econbiz.de/10010431228
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3
Technology branding : building long-term value in a system-update world
Breindel, Howard
;
Paisner, Jonathan
;
Margolis, Seth
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 293-309)
.
2015
Persistent link: https://www.econbiz.de/10010431229
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4
The city as a brand
Hildreth, Jeremy
;
Singh, J. T.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 271-292)
.
2015
Persistent link: https://www.econbiz.de/10010431230
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5
Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
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6
A brand/story conceptual framework : for understanding mass fashion
Hancock, Joseph H.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 231-252)
.
2015
Persistent link: https://www.econbiz.de/10010431232
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7
Building a breakthrough non-profit brand
Daw, Jocelyne
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 207-230)
.
2015
Persistent link: https://www.econbiz.de/10010431233
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8
Managing media as brands : case study ; branding news organizations
McDowell, Walter S.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 161-183)
.
2015
Persistent link: https://www.econbiz.de/10010431235
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9
Why brand matters in B2B
D'Esopo, Michael
;
Glynn, Simon
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 143-159)
.
2015
Persistent link: https://www.econbiz.de/10010431236
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10
Retail brand management : perception, performance and improvement
Perrey, Jesko
;
Meyer, Thomas
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 119-141)
.
2015
Persistent link: https://www.econbiz.de/10010431237
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11
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
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12
Bridging the gap between brand idea and delivery in a move-faster-but-be-certain market : why the traditional process of building a brand needs a reboot
Adamson, Allen
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 83-96)
.
2015
Persistent link: https://www.econbiz.de/10010431239
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13
Brand innovation : embracing change to innovate your brand and accelerate growth
Fisk, Peter
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 41-81)
.
2015
Persistent link: https://www.econbiz.de/10010431240
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14
Identity : don't lose it
Allen, Tony
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 23-39)
.
2015
Persistent link: https://www.econbiz.de/10010431241
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15
Focus : The future of your company depends on it
Ries, Al
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10010431242
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