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~person:"Scharf, Edson Roberto"
~person:"Girard, Tulay"
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Search: "The international journal of bank marketing : IJBM"
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Scharf, Edson Roberto
Girard, Tulay
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The international journal of bank marketing : IJBM
7
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ECONIS (ZBW)
4
OLC EcoSci
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1
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
2
The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10009722344
Saved in:
3
The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10010070531
Saved in:
4
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
5
Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-451
Persistent link: https://www.econbiz.de/10009667020
Saved in:
6
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-376
Persistent link: https://www.econbiz.de/10009996184
Saved in:
7
Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-452
Persistent link: https://www.econbiz.de/10010015285
Saved in:
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