Gamble, Amelie; Juliusson, E. Asgeir; Gärling, Tommy - In: Journal of Behavioral and Experimental Economics … 38 (2009) 5, pp. 814-819
The efficiency of deregulated markets is jeopardized by consumers failing to switch supplier to the extent that would be beneficial to them. In order to disentangle the determinants of failures to switch, the present study investigates consumers' motives for negative attitudes towards switching...