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~subject:"Consumer behaviour"
~person:"Fang, Jiaming"
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Consumer behaviour
Konsumentenverhalten
2
Angst
1
Anxiety
1
Beziehungsmarketing
1
COVID-19
1
Coronavirus
1
Customer engagement
1
Customer integration
1
Customer satisfaction
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Epidemic
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Epidemie
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Internet marketing
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Kundenintegration
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Kundenzufriedenheit
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Online-Marketing
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Relationship marketing
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digital marketing
1
e-loyalty
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fear appeal
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followership
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live streaming
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personal protective equipment
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purchase intention
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social presence
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Fang, Jiaming
Nicholson, Michael
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Addo, Prince Clement
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The service industries journal
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ECONIS (ZBW)
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Customer engagement and purchase intention in live-streaming digital marketing platforms
Addo, Prince Clement
;
Fang, Jiaming
;
Asare, Andy Ohemeng
; …
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012623973
Saved in:
2
COVID-19 : fear appeal favoring purchase behavior towards personal protective equipment
Addo, Prince Clement
;
Fang, Jiaming
;
Kulbo, Nora Bakabbey
; …
- In:
The service industries journal
40
(
2020
)
7/8
,
pp. 471-490
Persistent link: https://www.econbiz.de/10012260297
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