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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Working paper / Indian Institute of Management, Ahmedabad"
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International journal of business information systems : IJBIS
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
Intention to participate in cause melated marketing : influence of cause
Kureshi, Sonal
;
Thomas, Sujo
-
2016
Persistent link: https://www.econbiz.de/10011471208
Saved in:
3
The legal structure and framework of luxury goods market in India : competitive or restrictive growth?
Sinha, P. K.
;
Thomas, Sujo
;
Patel, Ritesh
-
2015
Persistent link: https://www.econbiz.de/10010510771
Saved in:
4
Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
-
2014
Persistent link: https://www.econbiz.de/10010370318
Saved in:
5
Development of modern retailing in India : it’s impacts on distribution and procurement networks and changing consumption pattern
Sinha, Piyush Kumar
;
Gokhale, Srikant
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699752
Saved in:
6
Organized retailing of horticultural commodities
Sinha, Piyush Kumar
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699756
Saved in:
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