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~isPartOf:"Working paper / Indian Institute of Management, Ahmedabad"
~person:"Kureshi, Sonal"
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Working paper / Indian Institute of Management, Ahmedabad
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Intention to participate in cause melated marketing : influence of cause
Kureshi, Sonal
;
Thomas, Sujo
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2016
Persistent link: https://www.econbiz.de/10011471208
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Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
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2014
Persistent link: https://www.econbiz.de/10010370318
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