//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kureshi, Sonal"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Thomas, Sujo"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Cause-Related Marketing
6
Cause-related marketing
6
Consumer behaviour
5
India
5
Indien
5
Konsumentenverhalten
5
Marketing management
4
Marketingmanagement
4
Advertising effects
3
Beziehungsmarketing
3
Relationship marketing
3
Werbewirkung
3
Brand management
2
CRM
2
Facebook
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising
1
Awareness
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
CRM awareness
1
CRM initiatives
1
Cause related Marketing
1
Cause related marketing
1
Classification
1
Consumer Insights
1
Content Analysis
1
CrM Initiatives
1
Fundraising
1
Klassifikation
1
Markenimage
1
Market research
1
Marktforschung
1
Nonprofit marketing
1
Nonprofit-Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kureshi, Sonal
Thomas, Sujo
3
Yagnik, Arpan
2
Bhatt, Vivek
1
Jadeja, Ashwin
1
Shreevastava, Richa
1
Vaghela, Krishnaba
1
more ...
less ...
Published in...
All
International journal of business and emerging markets : IJBEM
1
International journal of business information systems : IJBIS
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->