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Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo
;
Kureshi, Sonal
;
Vatavwala, Sanket
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
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