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~type_genre:"Article in journal"
~subject:"Advertising effects"
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Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo
;
Kureshi, Sonal
;
Yagnik, Arpan
- In:
International journal of business and emerging markets …
13
(
2021
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
Saved in:
3
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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