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Markteintrittsstrategien : Dynamik und Komplexität
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The Poznań University of Economics review
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From going international to being international : strategies for international competitiveness
Trapczyński, Piotr
;
Wrona, Thomas
- In:
The Poznań University of Economics review
13
(
2013
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10009760045
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Dynamik internationaler Markteintrittsstrategien : die Interaktion von Risiko-Potenzial-Bewertungen am Beispiel pharmazeutischer Unternehmen
Wrona, Thomas
;
Trąpczyński, Piotr
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 123-152)
.
2012
Persistent link: https://www.econbiz.de/10009529019
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