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multidimensional index
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Advertising effectiveness of different media in promoting technology-oriented ideas among young consumers : a multidimensional study
Chowdhury, Tamgid Ahmed
;
Tushi, Tasmia Ekram
- In:
Journal of Asia Pacific business
17
(
2016
)
4
,
pp. 293-317
Persistent link: https://www.econbiz.de/10011629710
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