Prime, Nathalie; Obadia, Claude; Vida, Irena - In: International Business Review 18 (2009) 2, pp. 184-198
Psychic distance is one of the most widely used, researched, and contentious constructs in the fields of international business and marketing. It has been applied to a variety of issues, often leading to inconsistent and conflicting results. In response to this problem, this study critically...