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Effects of celebrity endorsement on firms' competition : from industrial organisation perspective
Wang, Chan
;
Chen, You-hua
;
Nie, Pu-yan
;
Wang, X. Henry
- In:
Economic research
32
(
2019
)
1,4
,
pp. 3230-3252
Persistent link: https://www.econbiz.de/10012395341
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