Weber, Elke U; Kirsner, Britt - In: Journal of Risk and Uncertainty 14 (1997) 1, pp. 41-61
Three reasons for why people may evaluate utility in a rank-dependent fashion have been suggested: (a) rank-dependent weighting is a function of perceptual biases and thus not prescriptively defensible; (b) weights are (re)distributed by motivational processes that reflect stable personality...