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~person:"Simões, Cláudia"
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Simões, Cláudia
Wensley, Robin
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European journal of marketing : EJM
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Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
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