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~isPartOf:"International journal of advertising : the review of marketing communications"
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Psychology of advertising
17
Werbepsychologie
17
Advertising effects
15
Werbewirkung
15
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
12
Werbung
12
Brand management
5
Emotion
5
Markenführung
5
Internet marketing
3
Online-Marketing
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Perception
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Personality psychology
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Persönlichkeitspsychologie
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Wahrnehmung
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advertising
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Brand
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Brand image
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Cognition
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Kognition
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Markenartikel
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Markenimage
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emotion
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influencer marketing
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memory
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persuasion knowledge
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psychological distance
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similarity
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Affective persuasion
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Arousal
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Assertive messages
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Brand dominance
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Broadcasting
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COVID-19
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Charitable organization
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Charity
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Comparative advertising
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Naderer, Brigitte
2
Bang, Hye Jin
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Beckert, Johannes
1
Buijzen, Moniek
1
Carter, Erin Percival
1
Chen, Ming-Yi
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Yung Kyun
1
Eisend, Martin
1
Foti, Lianne
1
Jeon, Yongwoog Andrew
1
Jhang, Jihoon
1
Johnson, Benjamin K.
1
Jung, Han Young
1
Jung, Sunho
1
Karpinska-Krakowiak, Malgorzata
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Kim, Jungkeun
1
Kim, Kacy K.
1
Kim, Yeonshin
1
Lee, Jacob C.
1
Lee, Jaehoon
1
Lee, Seung Yun
1
Lee, Yen-I.
1
Matthes, Jörg
1
McGraw, A. Peter
1
Milfeld, Tyler
1
Morris, Jon D.
1
Morton, Cynthia R.
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Mueller, Sophia
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Nanne, Annemarie J.
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Noel, Hayden
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Park, Jooyoung
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International journal of advertising : the review of marketing communications
Journal of economic psychology : research in economic psychology and behavioral economics
75
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
17
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1
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte
;
Matthes, Jörg
;
Schäfer, Stephanie
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
Saved in:
3
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
4
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
5
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
6
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
7
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog Andrew
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
8
Remember the motivationally-relevant appeals? : the influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Samson, Lelia
;
Nanne, Annemarie J.
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 582-601
Persistent link: https://www.econbiz.de/10012586682
Saved in:
9
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
10
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
11
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
12
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
13
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
14
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
15
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
16
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
17
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
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