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Search: "Werbepsychologie"
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Economic psychology
207
Wirtschaftspsychologie
207
Werbepsychologie
154
Psychology of advertising
153
Theorie
108
Theory
108
Consumer behaviour
56
Konsumentenverhalten
56
Behavioral economics
47
Verhaltensökonomik
47
Advertising effects
41
Werbewirkung
41
Deutschland
38
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38
Psychologie
37
Psychology
36
Advertising
29
Werbung
29
Brand management
24
Markenführung
24
Satisfaction
24
Zufriedenheit
24
Economics
22
Wirtschaftswissenschaft
22
Philosophy of economics
18
Wirtschaftsphilosophie
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Emotion
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United States
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Personality psychology
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Persönlichkeitspsychologie
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Welt
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World
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Arbeitspsychologie
12
Organizational psychology
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Market research
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295
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200
Collection of articles of several authors
198
Sammelwerk
198
Hochschulschrift
197
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122
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78
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63
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28
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English
222
German
133
French
4
Italian
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Frey, Bruno S.
9
Esch, Franz-Rudolf
6
Pelsmacker, Patrick de
5
Stutzer, Alois
5
Diehl, Sandra
3
Fischer, Alexander
3
Frey, Dieter
3
Grunert, Klaus G.
3
Günther, Ullrich
3
Loewenstein, George F.
3
Moser, Klaus
3
Rosenstiel, Lutz von
3
Terlutter, Ralf
3
Vlaev, Ivo
3
Wärneryd, Karl Erik
3
Bohnsack, Ralf
2
Brandenburg, Torsten
2
Brandstätter, Hermann
2
Bögenhold, Dieter
2
Castaldo, Sandro
2
Cauberghe, Verolien
2
Dagnino, Giovanni Battista
2
De Bondt, Werner Franciscus Marcel
2
Dens, Nathalie
2
Dutt, Amitava Krishna
2
Easterlin, Richard A.
2
Gröppel-Klein, Andrea
2
Hang, Haiming
2
Jonas, Eva
2
Kanning, Uwe Peter
2
Kindleberger, Charles Poor
2
Kirchler, Erich
2
Koppl, Roger
2
Langner, Tobias
2
Lea, Stephen
2
Lehmann-Willenbrock, Nale
2
Linxweiler, Richard
2
Lucas, Richard E.
2
Mullainathan, Sendhil
2
Müller-Peters, Anke
2
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The Cambridge handbook of psychology and economic behaviour
20
Happiness, economics and politics : towards a multi-disciplinary approach
15
A research agenda for economic psychology
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Selling modernity : advertising in twentieth-century Germany
7
Psychology of decision making in economics, business and finance
6
Wirtschaftspsychologie
6
Wirtschaftspsychologie : mit 21 Tabellen
6
Wirtschaftspsychologie und Organisationserfolg : Tagungsband zur 16. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Stuttgart, 11. bis 12. Februar 2011 ; ["Wirtschaftspsychologie und Organisationserfolg" - so lautete das Motto der 16. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie (GWPs), die am 11. und 12. Februar 2011 durch die FernHochschule Riedlingen ausgerichtet wurde]
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
The psychological science of money
5
Advertising in new formats and media : current research and implications for marketers
4
Essays on economic psychology
4
Finanzpsychologie
4
Handbook of research on effective advertising strategies in the social media age
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
3
Breaking new ground in theory and practice
3
Exotic preferences : behavioral economics and human motivation
3
Handbook of research on international advertising
3
Marktpsychologie
3
Neue Ansätze in Markenforschung und Markenführung
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie
3
The evolution of brands : from signals of quality to storehouses of trust
3
The role of affect in consumer behavior : emerging theories and applications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Work, organizational, and business psychology : an introductory textbook
3
Clusters, networks, and innovation
2
Cognition, rationality, and institutions
2
Coopetition strategy : theory, experiments and cases
2
Cutting edge international research
2
Economics and psychology : a promising new cross-disciplinary field
2
Economizing mind, 1870-2015 : when economics and psychology met ... or didn't
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Ethics and Accountable Governance in Africa's Public Sector, Volume II : Mapping a Path for the Future
2
Evolutionary psychology in the business sciences
2
Gender, culture, and consumer behavior
2
Handbook on brand and experience management
2
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ECONIS (ZBW)
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Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings
Bidmon, Robert K.
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 157-178)
.
2023
Persistent link: https://www.econbiz.de/10014307648
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2
Introduction to work, organizational, and business psychology
Zacher, Hannes
;
Lehmann-Willenbrock, Nale
- In:
Work, organizational, and business psychology : an …
,
(pp. 11-25)
.
2023
Persistent link: https://www.econbiz.de/10013503599
Saved in:
3
Metatheories in work, organizational, and business psychology
Zacher, Hannes
- In:
Work, organizational, and business psychology : an …
,
(pp. 26-41)
.
2023
Persistent link: https://www.econbiz.de/10013503603
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4
Research methods and ethics in work, organizational, and business psychology
Lehmann-Willenbrock, Nale
- In:
Work, organizational, and business psychology : an …
,
(pp. 42-62)
.
2023
Persistent link: https://www.econbiz.de/10013503607
Saved in:
5
Positive leader development: theoretical model proposal
Figueiredo, Paula Cristina Nunes
;
Fonseca, Cristina …
- In:
Leadership and followership in an organizational change …
,
(pp. 161-196)
.
2022
Persistent link: https://www.econbiz.de/10012643830
Saved in:
6
Imperatives of anti-corruption initiatives in enhancing public service delivery in Africa
Okpara, Ngozi
;
Mamman-Muhammad, Abubakar
- In:
Ethics and Accountable Governance in Africa's Public …
,
(pp. 105-129)
.
2022
Persistent link: https://www.econbiz.de/10013417551
Saved in:
7
Which ethics for building public service ethics in Africa?
Kankindi, Antoinette K.
- In:
Ethics and Accountable Governance in Africa's Public …
,
(pp. 85-104)
.
2022
Persistent link: https://www.econbiz.de/10013417568
Saved in:
8
An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu
;
Hamelin, Nicolas
- In:
Developing digital marketing : relationship perspectives
,
(pp. 155-180)
.
2021
Persistent link: https://www.econbiz.de/10012586411
Saved in:
9
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
10
Improving financial capability
Patel, Krishane
;
Vlaev, Ivo
- In:
A research agenda for economic psychology
,
(pp. 26-43)
.
2019
Persistent link: https://www.econbiz.de/10012101791
Saved in:
11
Role of "owned" money and rational spending
Khan, Jashim
;
Rivers, Gary
- In:
A research agenda for economic psychology
,
(pp. 44-57)
.
2019
Persistent link: https://www.econbiz.de/10012101794
Saved in:
12
Debts and over-indebtedness of private households
Loibl, Cäzilia
- In:
A research agenda for economic psychology
,
(pp. 58-70)
.
2019
Persistent link: https://www.econbiz.de/10012101795
Saved in:
13
Psychology in product design
Diefenbach, Sarah
;
Hassenzahl, Marc
- In:
A research agenda for economic psychology
,
(pp. 71-86)
.
2019
Persistent link: https://www.econbiz.de/10012101797
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14
The interplay between intrinsic motivation, financial incentives and nudges in sustainable consumption
Schwartz, Daniel
;
Milfont, Taciano L.
;
Нilton, Denis
- In:
A research agenda for economic psychology
,
(pp. 87-103)
.
2019
Persistent link: https://www.econbiz.de/10012101801
Saved in:
15
Behavioural insights and (un)healthy dietary choices : a research agenda for better evidence
Bauer, Jan M.
;
Reisch, Lucia A.
- In:
A research agenda for economic psychology
,
(pp. 104-122)
.
2019
Persistent link: https://www.econbiz.de/10012101807
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16
Preventing wrongdoing and promoting ethical conduct : a regulatory focus approach to corporate ethical culture
Stimmler, Diana
;
Tanner, Carmen
- In:
A research agenda for economic psychology
,
(pp. 123-138)
.
2019
Persistent link: https://www.econbiz.de/10012101808
Saved in:
17
Behavioral monetary policymaking : economics, political economy and psychology
Masciandaro, Donato
;
Romelli, Davide
- In:
Behavioral finance : the coming of age
,
(pp. 285-329)
.
2019
Persistent link: https://www.econbiz.de/10012025510
Saved in:
18
Psychological barriers to environmentally responsible consumption
Dursun, İnci
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 103-128)
.
2019
Persistent link: https://www.econbiz.de/10012104169
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19
The psychology of customer experience
Margalit, Liraz
- In:
Digitized : industry transformation and disruption …
,
(pp. 87-98)
.
2019
Persistent link: https://www.econbiz.de/10012116802
Saved in:
20
Ethical issues in conducting psychological research
Resnik, David B.
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 298-325)
.
2019
Persistent link: https://www.econbiz.de/10011954832
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