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~subject:"Interkulturelles Management"
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International marketing review
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Trust propensity across cultures : the role of collectivism
Westjohn, Stanford A.
;
Magnusson, Peter
;
Franke, George R.
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012872564
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2
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter
;
Peterson, Robert M.
;
Westjohn, Stanford A.
- In:
International marketing review
31
(
2014
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10010253933
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